Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2325: Extra Light

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“I have come as a light to shine in this dark world, so that all who put their trust in me will no longer remain in the dark.”

I’m not going to kid you, the older we get, the more we need a little extra light to see.  It’s not something that happens instantly, it actually sneaks up on us and more and more often we find yourself desiring a little more illumination.  The same can happen as organizations age.  Early on we didn’t mind fumbling in the darkness for direction or how to attack new problems.  But, as the organization ages, it demands more visibility into process, structure, procedures, etc. and people are hired to manage and lead those systems, thereby shining enough light on them so we all can see what is working or not.  Light can bring about new views and also invigorate us to want to do more.  Who are the sources or who is shining the lights in your organization? And, who makes sure that there is enough to see what needs to be seen?

We all need the light of Christ in our lives.  We do work in a dark world and it His light, shining through us, that can keep us on the right path to follow.  Let’s be sure that we are bringing His light to work with us today as it is not only us who are looking for more illumination in our lives.

PS: I am also excited today because it is the Winter Solstice above the equator….the days get longer from here on with more light every day!

Reference:  John 12:46 (New Living Translation)