Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2367: Lion Or Lamb?

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“So, my dear brothers and sisters, be strong and immovable. Always work enthusiastically for the Lord, for you know that nothing you do for the Lord is ever useless.”

It’s March 1 and that means we need to see what today brings; a lion or a lamb.  Last month, Punxsutawney Phil (there really is one…Patti and I saw him last Fall when we drove across the US), predicted six more weeks of winter, so this might be a lion of a month, but who knows.  It is the first day of the last month of the first quarter and March is always an interesting indicator of the trending of business and the economy.  It’s also a good month to take a quick check on how we are doing against our annual goals and objectives.  We’ve had two months to get our bearings and set some momentum and there is still plenty of time to course correct, if needed.  Two months in we should begin to see trends and themes.  What is it you see right now?

Has it been a lion of a year or a lamb of a year so far?  If you are like me, you set your annual objectives and have been tracking along with them and by now you can answer if you feel still like a lion or more like a lamb?  Just as we do in business, we should do in our own personal lives and stop and check-in on how we are doing.  I am blessed that I have others in my life that I weekly spend time with to help each other gauge on how we are doing physically, spiritually, vocationally, relation-ally and emotionally. We each have our lion and lamb times and we are there for each other when needed.  It’s the best form of check-up that I know.  So, today, on this first day of March, consider how to best do that check-in so that if nothing else, you can course correct where needed while there is still time.

Reference: 1 Corinthians 15:58 (New Living Translation)