Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2372: Who’s Counting?

“And the very hairs on your head are all numbered”

Someone is always counting. As my friend Michael likes to say, “Everything is just a math problem”.  In business, he’s pretty much on target.  We measure impact and success by numbers and if we aren’t measuring it, then it probably does need to be measured.  How about Jonathan Pace who found the largest Mersennes Prime number in history. We now have the computing power you would think to find unlimited of these, but still we only discover one or so a year.  So, if you are finding your numbers to be evasive, think positively, because they might be just about ready to be known.  BTW, the prime that Mr. Pace found (he’d been computing-ly searching for 14 years)  “(notated as 2^77,232,917-1) contains 23,249,425 digits—nearly a million digits longer than the previous record holder.”

We say it almost so many times that it feels like a cliche, but God really does count us so closely that He knows everything there is to know about us.  If that is the case, then why are we not today measuring ourselves in how much we are giving back to Him?  He asks for nothing but our hearts, which we can give to Him as we worship, learn and live for Him in all we do.  Everyday we can discover another way in which we count to Him, if we only are open to that exploration.

Reference: Matthew 10:30 (New Living Translation)