Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2376: Delivery As A Service (D-a-a-S)

“For I know that as you pray for me and the Spirit of Jesus Christ helps me, this will lead to my deliverance.”

 

It won’t be long now and there won’t be a need to step into a big-box store.  Already, the large retailers are investing and moving towards their own vertical integration of delivery services.  Could Amazon really do better with their own delivery service than UPS or FedEx?  Well, the next time you get a chance, peek inside a UPS truck and become amazed at the number of Amazon Smile boxes you see.  Oh yeah, and don’t forget that those Zappos boxes are owned by Amazon too.  Delivery as a Service is the next big thing so it’s time to start thinking about how reliant we are on today’s services like FedEx and UPS when soon they might be Amazon and Wal-Mart planes and trucks instead.

I am working my way through the Old Testament and continue to be reminded once again that God delivers to us over and over.  He has shown up for mankind from the beginning, in different forms and ways, and still does today.  If there is the true creator of what it means to deliver, it is Him.  What is it that we are asking Him to deliver to us today?  Whatever it is we should now worries as we can expect that it will arrive right on His time.

Reference:  Philippians 1:19 (New Living Translation)