Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2386: Work? Why?

“We must work the works of Him who sent me while it is day; night is coming, when no one can work.”

We more and more are hearing and seeing the reality that we have to explain to the current generation of workers entering the workplace “why” it is that they will want to do what we want them to do. It’s just not good enough anymore to provide good compensation, good benefits, and a good workplace environment. We have to have a “why” and that why has to be better than the why at another company.  We’d be wise to be developing and practicing our “why” so that when we need it, we are ready.

Jesus commanded all of us, His Disciples included, to get to work and to get to work now!  He didn’t need to explain, why and in fact his “why” was hard for the Disciples to understand.  But, they did it for Him and so must we.

Reference: John 9:4 (New Living Translation)