Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2419: Dynasties

“But I lavish unfailing love for a thousand generations on those who love me and obey my commands.”

It’s that time of year when the sports pundits like to talk about “Dynasties”; those teams or organizations who defy the odds and win over and over. But, we all know that dynasties are not assured from one year to another. Media companies used to also use the word and Time, Inc. was as much of a dynasty as they came, and soon they will be no more.  Anyone inside of a company knows how hard it is to repeat growth quarter over quarter, much less year over year.  The constant effort and investment to get better and better comes and goes with the commitment and dedication of the leaders in place.  And, a strong vision of the future is required and of course, a lot of luck.  Dynasties are built one year at a time, so if you are having year after year growth and success, you just might be part of the next dynasty.

There is only one dynasty that remains true from day to day, year to year and into eternity and that is God’s Kingdom, which we are a part of and get to eternally belong. Since we know that, what is it that we can do today to expand and further His dynasty?  It might be that today as we return to our jobs that we double down on focusing on those areas where we have not been as we know God wants us to be.  One day at a time and we can build from there.

Reference:  Exodus 20:6 (New Living Translation)