Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2421: The Power Of A Name

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“And His name will be the hope of all the world.”

Race car driver, Will Power won the Memorial Day weekend Indianapolis 500.  Of course, “Will Power” would win that race.  From the day he was born and named, he had to hear every joke, but somewhere down deep inside of him, and with others, the name that is such a constant reminder of an attitude and motivator, had to have had an effect on him. Like a good brand name, from every angle the name can establish an emotion and also bring calls of action. We should never underestimate the power of a name, good or bad.

Today we will start our week and there will be names used all week long.  We will call upon names of others for advice and counsel.  We will invoke names to reinforce our points or positions.  We will bring about names in moments of recognition and appreciation.  We will also be tempted to invoke names when we are upset or frustrated.  In whatever situation we find ourselves today or throughout the week, how we use names is important in how we conduct ourselves and set the example we want to set.  And, in the midst of it all, let’s not forget that there is one name, that when called upon brings to us all that we need.

Reference: Matthew 12:21 (New Living Translation)