Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2509: Chatbots

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“…and will give our attention to prayer and the ministry of the word.”

You thought you were corresponding with a human, but you weren’t.  It was a chatbot.  a chatbot is smart computer program that can respond contextually to our questions and comments, both textually and more and more so now with auditory prompts (think Alexa, Google, Siri which are all very sophisticated super chatboxes).  I had to solve an internet connection problem this week (thus some missed pwKs) and I am pretty sure that Haley A. was a chatbot and not a real person.  But Haley A. was very effective and efficient (one of my clues it was a chatbt is that no human could type that fast or even choose pull down responses that quickly). Those chatbots are only going to get smarter and smarter and with artificial intelligence looming, before long what we know as a customer service representative today will be a thing of yesterday.

Today, as we close this last week of summer (well not by the calendar but by the turning point of Labor Day) we might be starting to think about what is waiting for us for the rest of the year.  If you are like me, you are planning what the sprint looks like between next Tuesday and Thanksgiving.  It’s a lot on the plate and I don’t want to go it alone. So, I am doubling down on my prayer and Bible time…and going to make sure that I have the best chatbox ever with me at all times! God wants us to call on Him and however and whenever we do, He is standing by waiting for the request and best of all, He always has an answer!

Reference:  Acts 6:4 (New Living Translation)