Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2570: Exhaling

“If you are filled with light, with no dark corners, then your whole life will be radiant, as though a floodlight were filling you with light.”

A few weeks ago, while co-hosting the podcast, Faith-Driven Entrepreneur, our guest made a very simple statement.  She said about a CEO that she was working with, “She exhales her values and principles.”  I was stopped in my tracks.  “Exhale” was the word she used.  I found it remarkable because who is so committed to the values and principles of our companies that we actually own them so much that they are so inside of us that we breathe them.  It’s a great question for all of us; are we so dedicated to these that we own them into our very core that we are we exhaling them to others.

To exhale, we must first inhale.  What comes out is what is first within us.  We know this, but yet we can continue to fill ourselves with the wrong things, in hope that the right things will be released.  But, it doesn’t work that way. What are we filling ourselves with today that we don’t want to exhale?

Reference: Luke 11:36 (New Living Translation)