Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2597: Outbursts

“Their talk is foul, like the stench from an open grave. Their tongues are filled with lies.”

We’d have to live under a rock and be hermit like to not recall a recent “outburst” by someone who is in the public eye. These declarations of anything that is on their mind that makes them look better or defends their power have become so common that we many times just ignore them and move on, rationalizing them as beyond our control or “just the way is these days”.  Perhaps, that is okay, but the example we set for those who are just now establishing norms can be worrisome for our future.  The outburst by R. Kelly this week being one example that concerns me that the next “star” who feels they must get their “side” told will be even more extreme.  Social media can be an easy target for how this is getting worse as we try to ferret through what is truth and what is not, but the problem starts with each of us in how we respond to others, how we react in person or online, how we control or don’t control our own outbursts, large or small.

While we were interviewing a guest for the Faith Driven Entrepreneur podcast, he said that in his industry, which is large construction, that part of what sets his business and people apart from the rest of the companies is that they “don’t cuss”.  That’s a rarity in an industry like construction and building. You have read before from me that the words and how we choose to express our emotions are critical, and this is a great reminder that in the workplace, the power we bring as a reflection of Christ is not just in what we say, but in what we don’t!

Reference: Romans 3:13 (New Living Translation)