Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2601: Lent 2019

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Each Lent, I like to follow the practice of “sacrifice” as part of reminding myself of the sacrifice of Christ for each of us, for me.  In the past I’ve given up somethings that are usually “good” for me to give up anyway; bread, caffeine, dessert, drink.  Patti always teases me that it’s not much of a sacrifice if it is good for me too.  Easy to say until that caffeine withdrawal sets in.  But, she is right.  So, this year, I have now spent my Sundays with a digital withdrawal.  I’ve left the phone and the laptop off and added into this the practice of Sabbath.  It sounds easy, but consider that Sunday night does not become the prep time for Monday.  Consider that those emails are sitting there, waiting.  That the scores of the games, golf tournaments have to wait until Monday to be known (well I did ask Patti this past Sunday night who won the Player’s Championship). That the unanswered texts will have to be explained on Monday. And, I’ve found over the past few weeks that there is some prep that needs to happen to withdraw.  Which may be the best learning from Lent for me.  To receive all that God wants us to give us when we rest and sacrifice in Him, we should enter that time with our own preparation.

Whatever you are practicing for this year’s Lent, if you do so, remember that Jesus’ sacrifice for us is not earned so this is not what Lent is about.  Instead, our little sacrifice is to honor Him and remind ourselves that there was no greater sacrifice EVER than what He did for you and me on the cross.