Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2602: Theories, Practices and War-Stories

Tune your ears to wisdom, and concentrate on understanding. Cry out for insight, and ask for understanding. Search for them as you would for silver; seek them like hidden treasures.

Let me start with that there are many ways to learn and one size does not fit all.  We know that as we watch some students excel and others struggle and fail when they both have the same aptitude to learn. In the corporate setting we need people to be continuous learners and we know that a classroom just doesn’t cut it.  So, how do build learning into how we work so that at all times we have people growing in their own way?  My buddy Fred is teaching now at the graduate level as part of his retirement time.  He loves it.  He especially likes that graduate students who have worked or are working now, respond best to what he uses; “Theories”, “Practices” and “War-Stories”.  It makes sense.  Theory without practice is book knowledge that goes nowhere.  Practices without examples from the trenches become experiments instead of something useful.  And one can’t find a war story without seeking them out or being there themselves. It’s a good process to think about when introducing anything new or wanting people to learn.  Give them some theory, define the practices (real work) and then underpin it all with the stories of successes, challenges and opportunities.

There is a nice parallel here for our faith and journey for purposed work.  We have our faith, which is not a theory, but in areas where have not stepped forward with our faith, it can be scary and we will run theoretical scenarios in our mind.  We need to know what those are and then we need to understand what might be the practices we would to employ.  And of course we are taught we are to never go it alone so we need to understand from others how they have handled being in the same situation.  When we follow this, we are learning and we are strengthening ourselves to be better equipped for God in our workplace.

Proverbs 2: 2-4 (New Living Translation)