Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2605: Seeding

“I tell you the truth, of all who have ever lived, none is greater than John the Baptist. Yet even the least person in the Kingdom of Heaven is greater than he is!”

Since I am practicing my digital sabbath during Lent, I am writing this before the weekend NCAA Elite Eight games.  Eight teams go in, each with their own ascribed seeding.  And if the people who do the seeding are right, the final four would be all #1 seeds.  The March Madness tourney always reminds me that even though we are projected to be the leader and we start as the leader, there is no guarantee at all that we will keep our top spot.  There is someone or some group/company out there that comes next and becomes more important. It should remind us that we have to play hard, be at our best and always striving to get better.

John the Baptist went from being THE voice, the one that others followed, the one garnering attention and then Jesus arrived and John the Baptist was done with his work. It’s a great reminder for us today that what God wants us to not be defined in any way with who we are today, but instead be defined all in Him.  That is God’s “seeding” for us.

Reference: Matthew 11:11 (New Living Translation)