Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2606: Where’s The Beef?

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“The people were amazed at his teaching, for he taught with real authority—quite unlike the teachers of religious law.”

I’m dating myself with the title of this post, but if you chuckled, you are old like me. The battle for the meatless burger is in full swing now. The Beyond Burger has been available at Jack In The Box for a few months now, but yesterday’s announcement was the big one with The Impossible Burger being available at Burger King as a meatless version of The Whopper.  Patti and I made a special trip a number of years ago to eat The Impossible Burger at Momofuku Nishi Noodle House in New York City.  As a vegetarian, my eyes watered as I tasted my first burger that I knew then and there, would change everything.  But, what will happen now that Burger King has The Impossible Burger?  I will, for the first time since 1990, walk in and buy food from Burger King.  I don’t know how many of there are like me out there, but I don’t go to any fast food places, and Burger King wins a consumer (over McDonald’s and others) because they were willing to innovate.  This is the way that those things that were once old, can come back alive….the beef is in the innovation.

The debate about Jesus was, and for many it still remains in question; was He the real Son of God?  The “people of God” at the time of Jesus considered themselves and taught others that they were the voice and way to God.  Then Jesus showed up and He fulfilled all of the prophecies, taught as none before Him, performed miracles and met people where they were.  If He wasn’t who He said He was, he would have possibly have been talked about as “too good to be true”.  As people, we are always looking for what can be too good to be true, what seems impossible, until it happens.  In our faith, we don’t need to look further than the Jesus who has already come and is just waiting for us to receive.

Reference: Mark 1:22 (New Living Translation)