Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2610: SSLs

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“And I am convinced that nothing can ever separate us from God’s love. Neither death nor life, neither angels nor demons, neither our fears for today nor our worries about tomorrow—not even the powers of hell can separate us from God’s love.”

I didn’t know what an SSL is, but I keep getting charged for it annually for this website and others I have. I don’t remember when these “certificates” started getting granted, but I’ve come to learn that they are important. If you still don’t know, here is what is an SSL:

“An SSL (Secure Sockets Layer) certificate is a digital certificate that authenticates the identity of a website and encrypts information sent to the server using SSL technology. Encryption is the process of scrambling data into an undecipherable format that can only be returned to a readable format with the proper decryption key. A certificate serves as an electronic “passport” that establishes an online entity’s credentials when doing business on the Web. When an Internet user attempts to send confidential information to a Web server, the user’s browser accesses the server’s digital certificate and establishes a secure connection.

An SSL certificate contains the following information: The certificate holder’s name, the certificate’s serial number and expiration date, a copy of the certificate holder’s public key and the digital signature of the certificate-issuing authority.”

Net, a bunch of important stuff that at the end of the day, keeps us a little more secure than we are without one and more so, keeps Google and other search engine companies indexing and allowing our sites to be searched for, which is the point, right?

It is worth repeating here that if we are in doubt, or feel distant from the love of God, that His love is always there, regardless of what we are going through.  I’ve been recently barraged with one problem or another, conflicts and disappointments, but I am reminded in God’s Word that He gives us each our SSL certificate that is just for us personally and he authenticates it daily with us. His SSL is our “Secure, Loving Lord” who always shows up.

Reference: Romans 8:38 (New Living Translation)