Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2611: True Colors

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“As the light approaches, the earth takes shape like clay pressed beneath a seal; it is robed in brilliant colors.”

I received this in an email from an art gallery here in town who was presenting a number of their paintings that happen to have orange as the dominant color. “In color psychology, the color orange is optimistic and uplifting – it lifts our spirits. In fact, orange is so optimistic and uplifting It’s a great color to keep us motivated and help us look at the bright side of life. With great enthusiasm, the color orange calls for adventure and risk-taking, physical confidence, competition and independence.The color orange relates to social communication and it encourages two-way conversation. It is a warm and welcoming color that is both physically and mentally stimulating. It makes people think as well as speak.”  I never knew this but always wondered why the color orange was used so much for things like sports teams, fitness gyms, children’s church curriculum, etc.   Now that I know, it is something to consider the next time I put together a presentation or want to get people thinking in an active way.  Colors can be powerful in how we communicate and present ourselves and we should do our best to make sure our colors match who and what we want to be.  Our true colors, you might say.

If God is light and Jesus is the light of the world, then we are His prisms to which that light that carries all colors, shines into the world.  When we speak of true colors we typically mean what are those values and principles that we really operate within and when the pressure is on what comes out of us.  If our true colors in our work are not ones that others would recognize as the light that Christ wants us to emulate, then we are missing our opportunity to shine for Him.  Let’s consider that as we go about our work of shining today.

Reference: Job 38:14 (New Living Translation)