Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2614: Data Sensors

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“…for she thought, “If I can just touch his robe, I will be healed.”

If you have been reading purposed worKING for a while now you know that I am fascinated with where we will go with ability to process and turn data into meaningful information.  Anyone who doubts that we aren’t already there, then check this out. “In a single race, a Formula 1 car generates 100 GB of data. More than 200 car-mounted sensors help drivers navigate the track speedily and safely.”  That’s a green flag that the ability to collect and evaluate data in real time is already here and will go beyond out wildest imaginations.  5G is the topic of the day and once we have that network built and established, then everything, I mean everything, becomes a data collector.  How ready are we going to be?  This is an area where we definitely don’t want to be a laggard.

I was speaking on Sunday with a former member of the Pastoral staff of our church and he was describing the time that he is now spending in the Tenderloin part of San Francisco with the homeless. As he described what is most effective it is when he spends the time to get to really know someone.  What I heard is that he turns up his own sensors to get beyond a name to understand who the person really is and it is then that he truly connects. So, in order for us to best be in a place to model what Jesus taught us, we need to have our own sensors increased and turned up.  And, it is the small things; the things that matter to others but if we don’t have our sensors turned up we likely breeze right by.  So, where in our work do we need to increase our own sensitivity to others?

Reference:  Matthew 9:21 (New Living Translation)