Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2625: What’s A Day?

“Give us today the food we need, …”

The weather changes.  The sports team wins or loses.  How do we feel? All sometimes can be summed up with, “What a difference a day makes”.  Does a day make a difference?  It sure does to Amazon who along with raising Prime Membership fees to $119 annually, will eliminate 2-day Prime shipping and go to 1-day or same day. Yes, a day can make a difference. As we read or heard about this, we might have thought, “There’s Amazon again disrupting”.  It’s true, but stop for a moment and think how much retooling, work and investment it will take them to go to 1-day all the time.  It’s a bold decision and once again, love ‘em or hate ‘em, Amazon is pushing the envelope that they created in the first place.

We who celebrate Easter all year round know very well the difference a day made in the life and death of Jesus and all of His followers then and now. Isn’t this how God works?  We might be in a place where we feel trapped and we don’t like it and want to get out at whatever costs needed.  And just when we think we never will, God answers our prayers and He delivers.  He doesn’t always remove us from where we are, but something will change. It’s not always for the better, even though many times it is, but regardless, we have to zoom out and realize that God’s timing to turn the page and reveal a new day is not on our timing.  But when He does deliver that new day to us, it is always with a difference to be made. We just have to trust and believe that the new day is coming.

Reference: Matthew 6:9 (New Living Translation)