Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2627: Sounds We Do And Don’t Like

purposed worKING No Comments

“And I heard a sound from heaven like the roar of mighty ocean waves or the rolling of loud thunder. It was like the sound of many harpists playing together.”

Electric cars have become so quiet now that they pose a threat to pedestrians.  I know this first hand as I have been almost hit by a Prius and Tesla.  The cars are so quiet that the manufacturers are now looking to add sound back into the cars.  As they do this, they are having to consider what sounds both drivers and pedestrians want to hear.  Why not just car sounds?  Not sure, but others are being tested.  The Sonic Humanism Spectrum says that the worst sounds are; scream of pain, nails on a chalkboard, microwave beeping and credit card reader.  The sounds most appealing are; baby laugh, birdsong, applause, orchestra tuning and wind chimes.  What this tells me is that we have to be sensitive to the sounds we make. With both our voices, our music, our animations and even something we think has little impact, like our on-hold recordings.  It all matters and it all adds up to what is liked or not liked about us and our companies.

God’s Word tells us about many sounds we can expect, but none will be better than when we hear the sounds that God tells us will come when it is the time that He returns.  Until then, we are to provide to others the sounds of Him to all those around us.  Today, that might be word of encouragement, the clap of appreciation, the hum of a song or the whistle of job well done.  We can, if we choose, be the sounds that others find good to hear.

Reference: Revelation 14:2 (New Living Translation)