Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2630: Over Droning It

“But you will receive power when the Holy Spirit comes upon you. And you will be my witnesses, telling people about me everywhere—in Jerusalem, throughout Judea, in Samaria, and to the ends of the earth.”

Within a month or so Amazon says that they will begin making deliveries with drones of items up to 5 pounds within a 15 mile radius and in less than 30 minutes.  These aren’t just any kind of drones.  These are some very technologically advanced flying delivery devices that can sense all kinds of obstacles to make them safe and reliable. And so it goes. The future is showing up sooner than we imagined and once again it be being driven by the consumerism that is at the heart of our economy. What the consumer wants is powerful and can advance companies to break all kinds of barriers.  We should watch and not forget the journey of the drone from a toy, to a hobby, to a weapon, to an enabler for each of us.

Certain religious denominations just recognized and celebrated the time of the Pentecost.  This being the moment that the Holy Spirit moved through the followers of Jesus and changed how God would forever speak to us and move our lives.  How God leads is how He allows each of us, if we so accept it, to deliver His message to others.  The metaphor of a drone holds up.  Could it be that God has placed us right where we are, within 15 miles and 30 minutes to reach and touch someone for Him?  Could it be that today we are the future that shows up for someone whose life could forever be changed?

Reference: Acts 1:8 (New Living Translation)