Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2632: &

“Make every effort to keep yourselves united in the Spirit, binding yourselves together with peace.”

Did you know that the Ampersand…this thing: “&” was once considered the 27th letter of the alphabet?  I didn’t and if you did, then consider auditioning for Jeopardy.  Originally, the ampersand was conceived of to be a shortcut for those who wrote by hand and needed an easier way to bind a thought or words together.  Think monks and scribes.  But when we started printing and typesetting, it was also part of how we shortened things down to make more room on the page.  Even today, when constrained by 280 characters we will look to the ampersand for help.  It’s also been great for logos….H&M…AT&T.  What was a shortcut, turned out to hang around and become part of who we are.  These things happen and we should look for the productivity and efficiency improvements that we can find and then see if we can hang onto them for the long run.

There is no shortcut to God’s favor.  We must believe, accept, surrender and then live a changed life of pursuit of Him. But, make no mistake, ours is a God of more and more and so in many ways, we are His binding ampersands connecting His love, grace, mercy, healing and forgiveness from one person to another.  There will be an “&” in front of you today, somewhere….when you see it, stop and think of what God wants to do with you as a connector today.

Reference:   Ephesians 4:3 (New Living Translation)