Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2646: DARQ

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“Oh, how great are God’s riches and wisdom and knowledge! How impossible it is for us to understand his decisions and his ways!”

DARQ.  It’s a new term that is being introduced to capture the four emerging technologies that will become more and more evident and usitlized overtime.  DARQ stands for: distributed ledger technology, artificial intelligence, extended reality and quantum computing.  They are all pretty “far out there” but things like distributed ledger technology (DLT) is catching on fast.  Blockchain is a DLT and we can see how that is moving fast.  It might be years before we see these things as common place in our businesses, but we should be asking ourselves, who will it be that we have on the team who is exploring how to apply these technologies in new ways others haven’t thought  of before?  I read today in the Trusteeship magazine for Higher Education that a small college that was struggling with their fundraising capabilities because they can only afford so many advancement and development people took a member of their staff and had them go off and explore how to utilize AI to fill in the people gaps that they had.  The result?  Their fundraising numbers have increased significantly and their productivity has improved significantly as well.  But, to get there, they had to have someone on their team who was willing to explore and everyone had to be willing to accept and try what was way out of the box.  That is what it is going to take to be ahead of the DARQ curve.

God has so much that He wants to unlock for us about Him, His love and His will and desires for us.  But, like the technologies that we talk about above, they have to be sought after and then be open-minded and curious to apply them to ways of doing things that we had never thought of before.  So it is in our life and work.  What if today we said, “Hey Lord, I am your hardware technology that you have created and you are the Master software developer who programmed me and all that is about me.  Please run your latest update on me today so I can explore and see all the new ways you want me to operate for you!”

Reference: Romans 11:33 (New Living Translation)