Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2647: TikTok

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“He took David from tending the ewes and lambs and made him the shepherd of Jacob’s descendants— God’s own people, Israel.”

You may not be paying attention to the app TikTok.  It’s a place for people making short videos to tell stories.  It’s not all that new and it’s wildly popular.  It’s a place that “influencers” are rising from and soon some will break through and we all will know of them.  The naysayers don’t believe that.  They think that movies and TV still remains the place where our “influencers” are formed and found.  Instagram and YouTube are already producing “influencers” who are finding the mainstream, so TikTok is not far behind. Brand marketers know that those on TikTok are their next generation market, so we should be thinking about the TikTok scene for our next generation customers and consumers and the next tech tool to spread our messages.

The Bible is chocked full of “influencers” who came from seemingly nowhere to be influential faith leaders and examples that we still follow today. That is the thing about how God works.  He takes the “nobody” and if they are faithful and obedient, He allows them to become huge influences for His Kingdom. If we are wondering what we can do to be an “influencer” for Christ and think that God can’t do anything with us in a big way, then just look at what He did with a little boy, the weakest and smallest of a family and the most unlikely to be chosen for much of anything other than to tend the sheep.  David.  Little David, who grew to be King David, the voice and life we learn from even today.  God has His hand on us and if we desire to be an “influencer” for Him, He will show us the way. There are more ways today than ever to influence and He knows how we can be utilized the best.  He’s just waiting for us to ask and then do.

Reference: Psalm 78:71 (New Living Translation)