Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K304: The Fuller View Barcode

purposed worKING No Comments
“So all of us who have had that veil removed can see and reflect the glory of the Lord. And the Lord—who is the Spirit—makes us more and more like him as we are changed into his glorious image.”

Today when we see a barcode on a product we as consumers don’t know what to make of it other than we know that it is used for inventory management, pricing, etc. by the manufacturer and retailer.  But, that is about to change.  By 2027 what will be on every product that is sold at retail will be what looks more like today’s QR code, which when used, we as consumers will be able to access and learn about the product, even details of of where the product came from, who was involved in the creation, distribution, etc.  We will even be able to access ideas on how to better utilize the product (beyond how to wash, dry and iron or not).  It will be a big boon for those who are touting their sustainability efforts as we may well be able to see the whole supply chain.  I predict that there will emerge a new job and that will be something like, “Product Explainer” (hopefully ChatGPT doesn’t do all the work but I could see how it could) and we as a consumer will benefit.

Imagine that someone could hold up their phone’s camera to us today and up would pop up all there is to know about us.  If we had one of these new and coming barcodes that explained us, what would that other person see and learn about us?  It’s a rhetorical question for us to answer, but not really as everyday others are trying to figure us out and wonder, what makes us tick?  We do it to others, so of course others are doing it to us. The underlying question is when they look, what do they see of our Lord and how much of our life is surrendered to Him?

Reference: 2 Corinthians 3:18 (New Living Translation)