Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2670: Time Is The School…

“Yet God has made everything beautiful for its own time. He has planted eternity in the human heart, but even so, people cannot see the whole scope of God’s work from beginning to end.”

I spoke yesterday on the Electronic Arts (EA) campus in the auditorium that was under my management when it was built. That was a long time ago and it was fun to be back in that venue and see how it has held up.  It didn’t really look any older and I am sure that if the walls could talk, that I don’t look any older either? Ha! Time teaches us lessons.  The poet Delmore Schwartz wrote, “Time is the school in which we learn, time is the fire in which we burn”. Time does teach us a lot.  If we don’t think that is true, scrounge around old emails or notes and look how far we have come in thinking, communicating and overall perspective.  Time can be our friend, if we let it.

To think that the entirety of eternity is planted within our hearts, but we just can’t access it without our earthly time being up.  I know I sometimes question the use of our time.  It’s not at all guaranteed that our earthly time will be what we hoped or expected, but our heavenly time comes with full warranty, even if we end up accessing it sooner than we planned.  Until then, let’s let time be a schooling for us on how we can do the most to glorify God with the time we have been given.

Reference: Ecclesiastes 3:11 (New Living Translation)