Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2671: Love Before Love

“A second is equally important: ‘Love your neighbor as yourself.’”

Ever notice how after we get our annual review or 360 degree feedback there is much good in the reviews that we should sit back and bask for a moment or two, but instead there is that one bad comment and all we do is fixate on that and we forget all of the good stuff?  Why do we do that?  Maybe because our self-confidence isn’t what we think, or maybe we just don’t really love ourselves enough to withstand that someone else might not like us, or all of what we do.  To be confident, we need to have confidence in ourselves.  To put forward ourselves and our businesses, we need to be sure that we are more than passionate with who we are!

Wow, if we don’t love ourselves, it is going to be really hard to show any love to our neighbors that they will like. Yes, we have to love ourselves first.  That does not mean we are selfish, arrogant, prideful, etc.  What it means is that we know who we are, we work to get better and we depend on the grace and mercy of our Lord to pick us up from our missteps and faults, so that we can love on others because we are loved and yes, because we have found a love for ourselves.

Reference: Matthew 22:39 (New Living Translation)