Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

2741: From Good To Excellent

“Then God looked over all He had made, and He saw that it was excellent in every way.”

When we see or hear of something; a product, a service, a show, or a song that is excellent we immediately take for granted that whatever it is was excellent from the beginning, as if it was meant to be so.  But, rarely is that the case. What is more typical is that something that was good in the beginning got worked on, improved, revised, edited, etc. until it reached that point that we would call it excellent.  This should be encouraging to us as right now we are working on something that is good, but can be even better if we only continue and put the time and effort into improving it more.  We should not get discouraged with good.  We should be encouraged that good has the potential of excellent.

God modeled this principle for us in the creation story. Each day He finished His work with the declaration of “Good”.  Until the final day when He looked over it all and claimed it “Excellent in every way.”  If God had to work at it to go from good to excellent then why shouldn’t we be willing and excited to do the same?

Reference: Genesis 1:31 (New Living Translation)