Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K312: POAPs

“We have happy memories of the godly, but the name of a wicked person rots away.”

POAPs are Proof of Attendance Protocols that allow you to mint memories as digital mementos. Think of having a digital badge that lives on the blockchain for something you attended. You went to a conference in London within your industry and it was a big deal that you were invited and could attend.  A POAP would validate and certify forever that you were there.  POAPs can be issued for anything; concerts, sporting events, restaurants, classes, even colleges.  Anything that we attended, maybe one day we will take home a POAP and carry it on the blockchain with us for the rest of our lives. These could end up being the ultimate memory or scrap book. I don’t know if they will catch on or not, but I like the idea of our customers and consumers being able to gain something to remember us by when they experience our products and services.

Maybe we are God’s POAPs here on Earth.  Yes, maybe we can be proof of God’s presence.  We know from scripture that godly people mint happy memories in the minds of others.  Some of those memories will be indelible in the minds and lives of others, even though we might not even know it.  What kind of proof of God’s presence are we going to be today?

Reference: Proverbs 10:7 (New Living Translation)