Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2786: Dwell Time

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“Love prospers when a fault is forgiven, but dwelling on it separates close friends.”

In the Cyber Security world the time a piece of technology or software is compromised is called “Dwell Time”.  For example, if there was hole in the security and someone was stealing data, we’d go back and see when it began and then count backwards from now and those amount of hours, days, weeks, months or even years would be the dwell time.  Once the breach is discovered the General Data Protection Regulation (GDPR) that Europe requires, a company or organization must reveal that breach within 72 hours of knowing about it. This negates the instances we have seen where companies have known for months and months before they share with their customers or consumers.  Dwell Time is a terrible thing, but covering up or trying to deflect or diffuse without disclosure is worse.  It’s a good reminder that time and transparency are both the key levers to successful crisis management, or not.

We each experience our own “dwell time” consequences.  Too many times we let an unkind word or action, or worse, go by without apologizing or rectifying the situation.  While we may have long forgotten about it, the person on the other end can still be dwelling on it.  It is up to us to remain sensitive, aware and quick to resolve what needs to be resolved.

It’s not too early to begin thinking about how we will honor this Holy Week and celebrate Easter this coming Sunday. If you are looking for online services, I invite you to join us at our church for both a Good Friday and Sunday services.  You can find out more here: https://www.cornerstonesf.org/events/easter-services

Reference:  Proverbs 17:9 (New Living Translation)