Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2787: Sheltered

“The godly will rejoice in the Lord and find shelter in him. And those who do what is right will praise him.”

We are now into April and For most of the country the idea of being “sheltered-in-place” has become a new ab-normal. I’m confident that some fantastic discoveries and creative ventures will emerge from this time, but in order for that to happen, we have to have the right attitude of openness and acceptance of the situation.  If we wake each day in frustration, defeat and even anger, we may be missing the opportunity in front of us to channel those emotions into good and productive time.  I equate this time to similarly how one feels when “trapped” in a job they don’t feel they can leave and each and every day becomes a challenge to rise above that feeling of not being able to control or change the situation.  We will have these feelings again and again in our lives and careers now would be a good time to practice what we can personally do to make the best of a situation.

God gives us a promise when we are in need of understanding what is “shelter”. It’s right there in the Psalms.  When we are looking for where and what shelter should really mean, God once again delivers.

Reference: Psalm 64:10 (New Living Translation)