Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2805: May The Force Be With You

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“Prophecy and speaking in unknown languages and special knowledge will become useless. But love will last forever!”

“May the Force be with you”.  If you don’t recognize that quote, then the idea of today, May 4th, won’t mean anything to you.  But for Star Wars fans they perk up today and are happy to say to each other, “May the 4th be with you!”  It’s a thing and it has been for now two generations and I expect it will be for another one that is growing up now. It’s hard to know what will catch on and hang around, but there is always something that does until it just becomes part of our everyday culture. And, thus do those things that were once part of our world, that then fade away until one day it was like they were never here. I think this is why we are to not get too fixated on what is great or what is terrible right now, as it could be gone and a distant memory soon.  And somethings in life, we are really happy for them to fade away.

What can we truly hang onto and know it will never fade, remains eternal and will be as relevant tomorrow as it was yesterday?  Really, all we have that meets that expectation is the love of God to us. I’m amazed at the number of people who would never had said, “I love you” at an end of a call or Zoom, but today they do.  It makes my heart warm to know that we are becoming more tender with each other and realizing that others in our life are really precious and can’t be taken for granted.  Could it be that God’s love is showing up in us in a way that it can’t without going through loss?  God does not force His love on us, nor does He force us to love others, but when we love Him and we put that love to action for others it becomes a force that can stick around forever.

Reference:  1 Corinthians 13:8 (New Living Translation)