Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2852: KIMO

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“Then he asked them, “But who do you say I am?” Simon Peter answered, “You are the Messiah, the Son of the living God.”

Seth Godin is the first I have heard use the term “KIMO”.  It is “Knowing I Missed Out”.  It’s the past tense of FOMO (Fear of Missing Out).  I’ve been thinking about KIMO, living through this time when events, trips, speaking engagements, activities that were planned all were cancelled.  It’s hard to keep a positive perspective when KIMO sets in.  Arianna Huffington turned 70 recently and wrote this:  “And as I read back through half a century of notes, I’m struck by four things. First, by how early I knew what really mattered in life. Second, how bad I was at acting on that knowledge. Third, how draining and depleting all my worries and fears were. And fourth, how little those worries and fears turned out to matter.” Part of dealing with KIMO is accepting the past for what it is, moving past it and not spending too much time dwelling there.  I know, it’s easier said than done, but maybe that is part of what we are being taught to do right now.

I like (as you have probably guessed by now after all these years of PwKs) to try and place myself in the lives of those we read and learn about in the Bible.  We have the accounts of the Disciples, the Apostles, and others who actually got to see, meet or hear Jesus while He ministered during His earthly years.  And then there were those who just missed out, maybe by even months or a few years who had to hear about Him from those who knew Him when He was alive.  They had to experience KIMO for sure.  But, unlike other humans who come and go Jesus still remains and while it will be in the eternal that we get to meet Him face to face, He is still as alive within us today as we will allow Him to be.

Reference: Matthew 16: 15-16 (New  Living Translation)