Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2854: Room For Improvement

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“Then God looked over all He had made, and he saw that it was very good!”

We must be really bored for there to have been so much news over the menu changes at Taco Bell.  Gone are all items that have potatoes in them.  Gone are some of the staples of the menu that were almost synonymous with Taco Bell, like the 7-Layer Burrito (a daily item for me in the summer of 1990 on assignment and living out of a temporary apartment in Louisville). I guess when it came down to it, Taco Bell found that now, while fast food drive through businesses are doing well, that this was the time for change.  It should remind all of us that even while things are good, there is still room for improvement.

And so it is with God.  In our creation story God tells us that what He made was very “good”.  Note, that He did not say, it was perfect, only good and then very good.  Why would God not make something that was perfect for us? I believe it is because perfect leaves no room for improvement for you and me to work and strive to make things better.  If there has ever been a time that we need to look around us and do our part to make improvements, it is now.  So let’ ask ourselves, what areas in our lives, even with what is now good, can we make room for improving?

Reference: Genesis 1:31 (New Living Translation)