Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2892: Discretion Advised

When Arioch, the commander of the king’s guard, came to kill them, Daniel handled the situation with wisdom and discretion.”

When the heat is on, we can tend to react unwisely and “come back” with an equal, or even more forceful response than what was thrust upon us. It tends to be our way of defending ourselves these days.  But, we actually know better and from experience understand that more fuel on the fire does nothing but cause more chance of getting burnt.  Yet, we continue to do it to only suffer the consequences later, many times coupled with regret.  If we see these actions taking place in our work and within our culture, it’s a warning sign of worse to come.  It’s an ember that will take off if we are not careful and deliberate in stamping it out.

The definition of discretion is this:  “The quality of behaving or speaking in such a way as to avoid causing offense or revealing private information”.  God gives us the account of Daniel and how he reacted to the “harsh” decree of the King that he and his friends were to die just because the King couldn’t get his dreams interpreted.  Daniel could have fled.  He could have attacked the messenger (shooting the messenger came later in history).  But he did neither.  He instead stepped back, tempered his emotions and we are told, “wisely” used discretion to go and talk it out with the King.  We don’t always have the chance to change someone else’s mind or ways, but we always have the power to control how we respond.  There is a reason we still say, “Discretion is the better part of valor”.

Reference:  Daniel 2:14 (New Living Translation)