Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2894: Pathways

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“Let those who are wise understand these things. Let those with discernment listen carefully. The paths of the Lord are true and right, and righteous people live by walking in them...”

At least once a day I hear now the word “path”.  It’s used a lot right now as so many are trying to scenario plan different “pathways” forward. Someone had to be first to scout out a pathway and the rest of us only follow in those steps. Pathways are important because they save us time, alleviate risk and ultimately improve both our productivity and efficiencies.  We have pathways all around us in our work, many which we follow routinely each day, never contemplating where they came from or if they remain the best path to be taken.  We need existing pathways and we also need to look for new pathways. It’s tricky to do both at the same time, but always worth pursuing.

Each and every day we need to be evaluating and searching to be sure that we are still on God’s path for our lives. This is the one path that we are not to try and find a better way, as His path is already true and right and can’t be improved.  Think on that and realize what a gift this is to us; that He has already done all the work to clear the way for us to have a fulfilled life.  Wow!

Reference: Hosea 14:9 (New Living Translation)