Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2908: Tenderness

“Instead, be kind to each other, tenderhearted, forgiving one another, just as God through Christ has forgiven you.”
As part of one of the Boards I serve on, I participated in a three-part (6 hour) online Diversity and Inclusion Training.  It turned out to be one of the highlights of 2020 for me.  I learned a lot about what is going on around me and also about myself.  At one point, I shared with the Zoom group about my upbringing, which was not easy.  Afterwards, I received an email from one of the other participants who wrote to me this, “This is tender, tender territory. It’s a lot. And it is necessary.”  She was right and the word, “Tender” stuck with me.  There is tender territory all around us.  Every person we work with has a tender spot that we may or may not know what it is, until it is touched. It is then we see emotions erupt, which we aren’t usually prepared to receive.  It is our responsibility to do our best to be sensitive to this tender territory and how do we do that?  We do it by being an example of and demonstrating tenderness.
Are we wondering how to be tenderhearted?  We can be that by starting with being kind and then following it up by being forgiving.  How much better we all could be if we just start with being kind daily and when others make mistakes or doing something to us that seems unfair, that we be forgiving to them.  These are times when kindness, tenderheartedness and forgiveness is not the norm, so if we demonstrate these characteristics, we will stand out positively to others around us.  But you might be saying to yourself right now, “Sure, that’s really good, but how can I consistently do that?”  The lesson in Ephesians tells us how.  We can be all that we are called to be by remembering that we can do so because Christ has personally forgiven us.  If we go back to that basic premise, then how can we not be kind, tenderhearted and forgiving? To try to be anything less is ignoring the forgiveness we have been given.
Reference: Ephesians 4:32 (New Living Translation)