Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2910: Sourcing

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“I, Jesus, have sent my angel to give you this message for the churches. I am both the source of David and the heir to his throne. I am the bright morning star.”

As we are becoming acutely aware with the COVID Vaccines, the ability to “source” is the key to any good supply chain and successful distribution.  There is both skill and and art to being a good sourcing professional.  When we do get reliable and quality sources, we can become very dependent upon them, even to the point of defaulting into single-sourcing.  There is a lot of risk in putting all our eggs in the same basket with one supplier, but whether it is because of familiarity or laziness, too many times we do it.  And, when that source hits a snag or fails, we are stuck and the whole supply and distribution chain collapses.  It pays to pay attention to whom our sources have become.

It’s also risky business in our lives to be dependable on the wrong sources.  This past week I got a chance to interview for the Faith Driven Entrepreneur podcast, Pastor Tony Evans from Oak Cliff Bible Fellowship.  Dr. Evans was explaining to us how important it is to understand where we look for our source for our lives.  He said that we have to be careful about these sources as he described the definition of idolatry: “Any person, place, thing or thought that becomes your source.”  He went on to say that our businesses are not our sources, our businesses and jobs are a resource and provider for our lives and not to be more.  It was a great reminder that we have to constantly consider and evaluate where we are looking as our source.  There is only one source we can count on and that is God.

Reference:  Revelation 22:16 (New Living Translation)