Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2936: Collective Predictive Models

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“If the first covenant had been faultless, there would have been no need for a second covenant to replace it.”

One of the things that happens to us, that we don’t even know, is that the results we receive from search queries or advice we might get from an App is not based on a singular definitive source, but instead, the collection of predictive data from many sources that has been analyzed by the “machine” to provide the “best” or most considered outcome. There is nothing wrong with that if we are still after taking in that information making our own independent decisions.  We can think of it this way, reasoning is the currency and decision making is the outcome.  The question we must continue to ask ourselves and remain disciplined to is not just blindly accepting the collective advice or information as “our” answer or “our” decision.

I was reading in Hebrews Chapter 8 that God changed the Covenants, eliminating the past to make way for what would be forthcoming in Jesus. What I love is that our God is also a God of improvement and He has collected the data of all people from Day One and His model of the world adapted to make it better for all of us.  We can trust on His predictions and the analysis He has made for all of us and for each one of us individually.  And, we can follow his model by making sure that what we decide in our lives follows His lead.

Reference: Hebrews 8:7 (New Living Translation)