Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2945: Reentry Part 2 – Why Go Back?

“For we are God’s masterpiece. He has created us anew in Christ Jesus, so we can do the good things he planned for us long ago.”

Many are soon going to be faced with the question, “Why go back to the office?”.  Maybe not all will have a choice, but for some time frame many will and there will need to be an answer that fits each person, not one size fits all.  We should begin formulating our answers now.  One way to do so will be to think back on the time prior to COVID and what the good facets of being in the office were.  The feeling of being on a team, affiliation, spending time talking and learning from each other, feeding off each other when in meetings, going for walks with others, lunchtime, gym time, etc.  It could be any of these, or a lot of them.  Either way, we would be wise to have our lists formulated so that when the harder parts of reentry appear (we will explore those soon) we can counterbalance them with this good list that we know makes it worth it to go back.

One inspiration for us can be that God made us to do good things for Him.  When we doubt what our impact can be with those around us, then consider that He planned all of this for us and how and when we reenter is all a part of a plan to unfold.  So, it might be that for nothing else, we should explore our way back to find out what God has up His sleeve for us!

Reference:  Ephesians 2:10 (New Living Translation)