Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K336: Super Shoes

“For I long to visit you so I can bring you some spiritual gift that will help you grow strong in the Lord.”

There is a seismic shift taking place in the world of road race running.  in 2016, Nike started the rollout of the “Super Shoes”.  These are shoes with carbon fiber insoles that are giving the runner a bit of “extra”.  And, world records are dropping over and over as these Nike Vapor Flys (and the updated version, the Next %) are becoming the dominant shoe among elite racers.  They have captured a market with the core users and at an expensive, but not too crazy, price point they are on their way to being the share leader among the broader market. Other brands are trying to catch up with their own technology but with each elite runner victory in the Nike shoes, it will become harder and harder for other brands to catch up.  As I understand it, the technology development for these carbon fiber shoes was decades in the making.  And then one day, they were ready and now seven years after launch, they have become “super shoes” that everyone wants.  These things take time and then comes the moment that they take off, if we stick with it.

We are also products of God’s development.  We don’t become what He wants us to be overnight.  Like a piece of technology, we go through stages of development and then we are given our moments that we reveal this development. The point here is that our growth in Christ is not immediate and we are, like the development of technology and product launches, something that needs to be stuck with to grow, day by day.  And when we do step into His shoes for us, it could be pretty super.

Reference: Romans 1:11 (New Living Translation)