Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2970: Microlifes and Micromorts

“My child, never forget the things I have taught you. Store my commands in your heart. If you do this, you will live many years, and your life will be satisfying.”

“A Microlife is a unit of risk representing half an hour change of life expectancy.”  This unit was created to look at different health risks as measured over broad average lifespans and actuarial life expectancy.  There is science behind this, but it’s really more of a way to communicate to each other different levels of risk and the impact those risks can have on our lives.  A half hour doesn’t seem like much until we consider that the thing we enjoy the most and missing out another half hour of that?  And then there are Micromorts.  Micromorts are units of risk that define a one in one million chance of dying from that activity.  One in a million, well that seems pretty safe, but is it really? Units of risk have always been hard to describe and even harder for us to understand.  When we say that is “risky business” some heed the warnings and others ignore the advice and plow forward.  I remember the first time I ever met an executive who was a Chief Risk Officer.  He was brilliant.  And he looked at the world in a different way.  He taught me that one can be cognizant of risk and manage it without being negative, pessimistic or overly cautious.  I loved to hear him say after his analysis of a situation, “That’s a risk worth taking”.

What risks are we taking in our work? If we had units of “microwork” that we could analyze to understand what the career-shortening impact an action, decision or word might have, maybe we would be smarter about what we do on the job?  Daily we read and hear about those who shortened their careers significantly because they engaged in “risky business”.  As believers we are fortunate to have God’s Word, the Holy Spirit and others to call upon to help us decide what is too risky.  So, when we decide to go it alone, it’s likely a risk not worth taking!

Reference:  Proverbs 3:1-2 (New Living Translation)