Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2972: The Big Promises

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“All these people earned a good reputation because of their faith, yet none of them received all that God had promised.”

Not a week goes by that we don’t hear some “big promises”.  And, that is not only from politicians.  Every new CEO or new investor lays out a set of big promises to garner positive affirmations and create confidence in their plans.  Look no further than this week’s announcement of the merger of Warner Media from AT&T with Discovery Media.  When AT&T bought Time Warner (Time is gone, now owned by Marc Benioff) the promises were beyond big, they were huge.  The combination of these media assets with AT&T’s distribution capability would create and end-to-end solution not yet seen.  These combinations (like Verizon with AOL/Yahoo and Comcast with NBC Universal) were the promise of all things new and shiny.  And now, not that long after, they are beginning to come apart and we realize that the promises didn’t hold up.  We have to do our best to paint visions of the future that are inspiring and motivating.  That we know is important, but we should also be cautious in not getting so caught up in ourselves that we become remembered for our big overpromises.

The great chapter 11 of Hebrews takes us through the heroes of our faith and how they each went through so much and then because of their faithfulness received so much, but never received all of God’s promises while they walked the earth.  It reminds me that God’s promises are so big that it would be impossible to receive them while we are alive.  Which is what gives us eternal inspiration, motivation and hope.  God does deliver on His big promises, we just have to be patient to wait for them to be realized and look at each day, week, month, and year as a step in a fulfilling direction.

Reference:  Hebrews 11:39