Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2974: Being Bold

“For his unfailing love toward those who fear him is as great as the height of the heavens above the earth.”

I was on a meeting (that’s Zoom language for being in a meeting but not being there really) and someone said, “Never in my lifetime have I felt as confident about being bold than I do now.”  I loved that sentiment as right now might indeed be a time of unprecedented growth and expansion economically.  Bold does not mean reckless, but bold does mean moving outside of our comfort zone and taking steps forward that we wouldn’t have taken before.

The Psalmist made a bold statement when he spoke of God’s love. God’s love is “unfailing” and it is as “great at the height of the heavens above the earth”.  Wow! If today we are caught between wanting to be bold in our faith, or not, then consider that God’s love is so strong that He will never let us down and that love is as bold as the height of the heavens above the earth!  Can we say, “Wow” again?

Reference:  Psalm 103:11 (New Living Translation)