Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K341: Name Dropping

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“At that time you won’t need to ask me for anything. I tell you the truth, you will ask the Father directly, and he will grant your request because you use my name.”

In every group there is at least one “name dropper”.  Whether for the need to feel important or for actually getting something that they want, they have no shame in using someone else’s name to pry open the door or bring leverage.  Maybe we all do it, but what if everyone stood on their own two feet and we didn’t have anyone invoking others to bring about action?  I think it would be good as we’d each have to up our own game and be an influence because of who we are and what we have accomplished, or will accomplish, versus using a crutch of someone else.

As I was reading through the Gospels it hit me in the book of John that Jesus threw His Disciples a huge curve ball when He instructed them to pray from that point forward by using His name.  Think about it for a second.  Before this they were taught generation by generation, practiced and relied upon praying to God the Father in one way  and now they were given a new way to pray.  We don’t know how the Disciples reacted but it had to have been a shock and being human beings something that they had to take in, process, and then decide to start doing.  Jesus was reinforcing to them the power that He has bestowed to all of us, if we are bold and faithful when we use His name! In this case, name dropping is a great thing.

Reference: John 16:23 (New Living Translation)