Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 41: Running In The Halls – part 3: Discipline and Training

“This job will be the death of me”, he said as he pulled out of the parking lot at 10:30pm for the third time this week. The race we run with our work is a long one. The way careers are set up we can expect to spend most of our adult lives working. We do this day after day, sometimes closer to seven days a week than we want. We subtract hours from other parts of our lives, like sleep and family time, and add them to our work days. We do this month after month and year after year until one day we hit a wall and say we just can’t take it any longer. It is a long and grueling race and if we were able to step back from it and see the size of the hills in front of us we would probably think differently about how we approach our work. But, trying to gain that perspective is nearly impossible, so we do out best and we slug through day by day, giving it our all, running the race the best we can. We have been exploring what Paul had to say about how to win the race of life and faith and how to finish strong for our Lord. We have applied the principles that he describes about knowing the goal/objective and focus and on how to get to the finish line. He also says in verse 27 of I Corinthians Chapter 9; “I discipline my body like an athlete, training to do what it should”. I like this statement because I believe that much of the success any of us have at anything we strive to achieve comes from the preparation we do before the task. I believe it was Billy Martin, the controversial but heralded coach of the New York Yankees in the 1970’s, who said, “The World Series is won in spring training”. He was saying that the finish line and how the we finish is all in how we prepare, discipline and train ourselves. We can run a strong race at work if we also adopt this attitude and we begin today to train and discipline ourselves for the future and the work ahead of us. We can be stronger and have more endurance if we think of our physical bodies as the tool that allows us to operate day in a day out at our highest productivity. How we eat, sleep and exercise can make a difference. And, how strong we are spiritually before the crisis hits lets us be prepared for the times when we will be tested emotionally and physically. If we begin each day in training, both physically and spiritually, and we stay disciplined to be strong in both areas, we will stand a much better chance of completing the long race, winning along the way, and knowing that when we finish we will have finished well.

Reference: I Corinthians 9:27 (New Living Testament)