Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 49: Perspective of Troubles

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Work is full of troubles that can get us down. We look at these challenges as really big ones because we have to deal with them for so many hours a day, so many days a week, and with financial security, career reputations and emotional impact all weighing in the balance. We see these troubles as serious weights around our necks and no matter how we want to lighten them up, they are real and must be managed and dealt with. So, if they are there and sometimes only time can work them through, then the best thing we can do it turn them over to God and ask Him to help us put them in perspective. My church, during this holiday season, has been offering a daily morning worship and devotional time to ready people for Christmas in a much more intentional way than just what can be offered on Sundays. I attended the session this morning and walked away with a new appreciation of the perspective we should be putting against all of our troubles. Imagine the troubles that Mary, the Mother of God, must have felt in the months leading up to the birth of Christ. An unmarried woman, carrying a child that was not that of her fiancee, managing the stigma socially but also the pressures and stresses of what was happening to her. Yes, even with these troubles, beyond anything imaginable, Mary in Luke 1:46-49 proclaims the greatness of the Lord and puts all of her troubles aside to recognize the marvelous and miraculous thing that was about to happen. If today or tomorrow, we think we have it rough, it would be the right time to put things in the perspective of Mary and look to see if there is not something wonderful that God wants to do with you that will emanate from the overcoming of your challenges and troubles.

Reference: Luke 1:46-49 (New Living Testament)