Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 53: Marketplace Assurances?

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We live and work in a time of great marketplace uncertainty with no assurances of anything as it relates to business. Industries and jobs that were once powerful and seemed indestructible can now topple overnight. Security of a job is a lingering memory from days of old. We wonder from day to day when the next shoe will drop and what will be the impact on our jobs and companies. We want to think that we can find a sound footing but everything that was once solid is now not and we find ourselves slipping. It is not a time of assurance so we have to look beyond the corner office to find the peace and understanding that we actually need to do our jobs well and with confidence. The Prophet Habakkuk details a time and set of circumstances that feel very much like today and he also tells us where to look for the solutions to what is most troubling. Habakkuk 3:17-19 says: “Even though the fig trees have no blossoms, and there are no grapes on the vine; even though the olive crop fails, and the fields lie empty and barren; even though the flocks die in the fields, and the cattle barns are empty, yet I will rejoice in the Lord! I will be joyful in the God of my salvation. The Sovereign Lord is my strength! He will make me as surefooted as a deer and bring me safely over the mountains.” Business is never easy to predict even in the best of times. In the roughest of times, we can only look to the words we are given and allow our faith to carry us through the days. But if we can, then we can know that there is joy to be had and that this too shall pass and we will find that sure footing that we each once had.

Reference: Habakkuk 3:17-19 (New Living Testament)