Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 54: True Understanding

Certain people at work are the ones that everyone go to for advice, counsel and wisdom. Often when asked about why they go to the person they have chosen you will hear things like, “they just seem to understand me”. Understanding others and situations is a true skill. Some can do it and most can’t. The difference between the two is often the difference between whether or not one can stop, listen and then intake the information and put it in context to the other person’s situation. That seems easy, right? We should all be able to do that. If it was so easy then we wouldn’t look left and right at work and think about all of those people who have their own agendas and are constantly only looking out for themselves and who only care about their own opinions and point of view. Those that have true understandeing of others can put themselves in the shoes of others and walk that mile plus in their shoes. If you want to be someone who can understand others and be someone that others seek out for advice and counsel and someone who others think of as a real team player, then I suggest we all can start with the advice in Proverbs 18:2; “Fools have no interest in understanding, they only want to air their own opinions”. True understanding starts with the subordination of our own opinions and allowing ourselves to be placed in a state of empathy and caring about others that allows us to internally squelch our need to be the one with our own opinions before they are shaped by the condition of others. We as a believers have the ultimate example of One who came to earth and walked in our shoes so that He could share in the experience of man. To be one who truly understands we need to put ourselves in the place of others. We get there through listening, slowing down and walking with others in their shoes, and by constantly checking our own egos and opinions. Work needs more people like this. Perhaps, you are to be one for your office.

Reference: Proverbs 18:2 (New Living Testament).