Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 124: Bone Tired

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There is something about the daily slugging and grinding it out at work that just wears us down. My wife uses the saying sometimes that she is just “bone tired”. I don’t know where that comes from or really what it means, but I know the feeling when I am tired right down to the bone. Sometimes the end of the day or the end of the week can feel like we are barely pulling ourselves together enough to make it home and we collapse across the threshold looking for a few hours to not think about what is on our minds and to collect ourselves before we have to get up and go at it again tomorrow. The mental strain of working can take its toll on our physical well-being and we can find ourselves showing the signs of stress, fatigue and pressure. It is a vicious cycle and when all the human approaches like vacation, delagation, etc. are as exhausted as we are, we have to reach to a stronger force to get us through the next day or the rest of the week. Before we even get to that point we need to rejuvenate in the promises that God has given us. If there is anyone who knows the humanness of what we can and cannot bear it is Jesus. In Isaiah the prophet gives us hope and strength while still being open about the human condition. Isaiah 40:29-30 says, “He gives power to those who are tired and worn out; he offers strength to the weak. Even youths will become exhausted and young men will give up.” Because we are human we have frailty and can be beaten down but God says first in this passage, that it is He that gives power to those who are “bone tired” and He will offer strength to those who are or become weak. Now is the time to latch onto those promises. He knows how the work we do can take it all out of us. He needs us to be strong to bring Him glory in our purpose, so we can count on him to power us back up in our time of need. So, go to Him today for a battery charge and don’t be afraid to ask. He knows you are tired and He wants to help. Just take the initiative to reach to Him and then know that you can live out His promise of power and strength today, tomorrow and ongoing.

Reference: Isaiah 40:29-30 (New Living Testament)