Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 126: The Pursuit Of Good

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A lot of businesses right now are trying pursue “good” in what they do. They need this from not only a talent attraction, but also from a consumer positioning. It seems everywhere you look companies and people are trying to put meaning and purpose into their work. This daily blog was also born out of that need. Companies are jumping on the “do well to do good” bandwagon and many are “going green” because they know that this will draft into what the consumer desires to be good. The question remains as to how many companies are doing this just for the positive imaging or really doing it because they are in the pursuit of true good? You may be one of the decision-makers within your company and trying to figure this out yourself right now. Or, you may be someone within a company who wants to do good but is finding it hard to find a line-of-sight to what your company or you can do that is “good”. Believers already know what is good as we were given this in the book of Micah. Verse 8 of Chapter 6 says: “No, O people, the Lord has already told you what is good, and this is what He requires: to do what is right, to love mercy, and to walk humbly with your God.” The prophet Micah spells it out for us and tells us that what is good is for us to pursue what is right, to be a lover and provider of mercy and to do all that we do with a spirit of humility. If we take on these challenges and attitudes within our work and on our job, then we will be not just in the pursuit of good but attaining what is good. Goodness may be able to be found without these traits but I suspect that it will be fleeting or not authentic in the long run. It will not last the test of time. So, let’s just follow the words of Micah as we pursue good in our work and watch the good that happens.

Reference; Micah 6:8 (New Living Testament)